Having read the book “They Ask, You Answer” by Marcus Sheridan, the key to creating a successful knowledge base on your website is for you to write lots of articles that answer questions that your customers and prospects typically ask.

The big advantage of creating an FAQ or knowledge base using the “They Ask, You Answer” principles, is that it makes it really easy to create SEO-friendly content for your website that’s been shown to attract prospects.

By publishing these answers, you become seen as an honest expert, which helps build rapport with your website visitors before they even pick up the phone or send you an email.

Introducing our “Sapientia Knowledge Base” plugin for WordPress

Our new plugin for WordPress makes it really simple for you to create this knowledge base, but also gives you useful statistics and data on what’s going on with your articles and what’s being read.